Bambii

Bambii Creator Program

Get paid to make content for Bambii.

Turn real parenting moments into short, useful videos that help parents take the guesswork out of baby sleep.

Apply to create for Bambii

Share your current handles so we can see your content. If selected, you’ll post on new Instagram and TikTok accounts supplied by Bambii.

By applying, you agree that Bambii may contact you about this program. Privacy policy

How it works

01

We create your accounts

We create new Instagram and TikTok accounts with a dedicated link in bio for your Bambii content. You won’t post on your existing accounts.

02

You post one video a day

Create one video a day following the brief below, then post it on both accounts. Keep the editing simple and the story your own.

03

We help you improve daily

Join a shared creator group chat for daily feedback to help you go viral and hit the view rewards.

Your monthly pay

$350–$750 USD / month

One video a day, over 30 days.

30 original videos. A monthly recurring contract.

Simple editing. About 20 minutes a day.

Aim to take 20 minutes to film, edit, and post your daily video. Keep the editing simple and the story natural. Share the same video on both Instagram and TikTok.

More views. More rewards.

Earn these view rewards on top of your $350–$750 USD monthly pay.

+$200 USD

for 500,000 views

+$500 USD

for 1,000,000 views

View measurement and bonus payment details will be agreed in your contract before you start.

What you’ll create

The brief

Simple formula:  HOOK  →  PROBLEM  →  BAMBII  → LINK IN BIO

01

Pick one real parenting moment

  • Short naps — the 20-minute nap.
  • Waking multiple times a night.
  • Early morning wake-ups — hello, 5AM.
  • Fighting naps or bedtime — rocking to sleep, waking on transfer, or feeding to sleep.
  • Mental load — “I never know when my baby should nap.”

02

Show one Bambii moment

Show your phone screen. Pick one useful moment:

  • The day’s sleep calendar or day at a glance.
  • Start or stop the sleep timer.
  • Show the next predicted nap or wake-up time.
  • Reveal the next nap or active sleep timer on your Lock Screen widget.

03

Pick a format

Choose one format per video:

  • Talking head + screen — talk to camera, then show your phone.
  • POV with on-screen text — let a real moment tell the story.
  • Lock Screen reveal — pick up your phone and show the next nap.
  • Day in the life — quick clips with Bambii tracking along.
  • Before and after — guessing before, planning with Bambii now.

04

Tell the story your way

Use your own words and your normal style. Keep it natural:

  • Hook viewers in the first 3 seconds with a real problem or moment.
  • Show Bambii naturally and early in the video.
  • Focus on one useful product moment.
  • Explain how that moment helps you as a parent.

HOOK → PROBLEM → BAMBII → LINK IN BIO

Keep the full brief handy: Bambii creator brief (opens in a new tab).

Questions before you apply?

What is the monthly commitment?
B
Create one original short-form video per day, for 30 videos each month, and share them on both the new Instagram account and the new TikTok account supplied by Bambii. That’s 30 videos, cross-posted to two platforms. Keep editing simple and aim for about 20 minutes to film, edit, and post each daily video. This is a monthly recurring contract.
How much will I be paid?
B
New creators start at $350 USD per month. Your rate increases each month you stay in the program, based on revenue generated through your link in bio. There are also view incentives: an extra $200 USD for 500,000 views and an extra $500 USD for 1,000,000 views. View measurement and bonus payment details will be agreed in your contract before you start.
Will I post on my own accounts?
B
You’ll create and post content on a new Instagram account and a new TikTok account that Bambii provides. We ask for your existing handles in the application so we can review your content style.
Do I need a large following?
B
No. We care more about your ability to produce engaging content than your follower count.
What kind of videos are you looking for?
B
Natural, relatable videos about baby sleep and the daily reality of parenting: short naps, early wake-ups, bedtime struggles, and the mental load of planning the day. Show one useful Bambii moment on your phone. Talking to camera, POV, day-in-the-life clips, lock screen reveals, and before-and-after stories all work. The creator brief explains the approach.
Do I need to follow a script?
B
Use your own words and your usual style. Start with a real parenting problem, show Bambii naturally and early, and explain why that moment helps. You’ll join a shared group chat with other creators, where we give daily feedback on your hooks, formats, and storytelling to help your videos reach more people and give you a better chance of hitting the view rewards. Keep your content honest and clearly disclose your paid partnership.
What goes in the link in bio?
B
Bambii will provide a link in bio in the format bambii.app/your-instagram-handle. Use it on the supplied accounts so viewers can find Bambii.
What happens after I apply?
B
We’ll review your current Instagram and TikTok content. If there’s a fit, we’ll contact you by email, agree the contract and program details, and provide your new accounts and link in bio.
Apply to create for Bambii